Christmas is coming – the season of fun, games and goodwill. And, what better way to build customer engagement than a Christmas campaign with a difference.
To make your life easier, we’ve created some Christmas ideas for you to use this season, all of which can be ready to ‘go live’ in a matter of days.
We’ve developed 10 Christmas games and quizzes that can be customised with your brand identity and prizes to encourage engagement with your customers, differentiate your brand and collect compliant first-party data.
Be inspired by our Christmas campaigns.
1.Gingerbread Knockout
What would Christmas be without gingerbread men? Players get to test their snowball-fighting skills as they attempt to knock over the moving gingerbread biscuits. Once players have taken their best shot, they can share their scores and challenge their friends on social media, helping to promote your game. Algorithms can be set to determine a specific number of ‘winners’ so you can control your win rates and your prize budget.
2. #Share to Win: Christmas Tree Photo Contest
Proud Christmas tree decorators can now win prizes for their creativity! Uploading pictures of their tree, allows participants to share their ‘tree joy’ with friends and family on social media, encouraging their contacts to vote for their tree. The tree with the most votes wins a prize determined by you.
3. Spin to Win: The Wheel of Christmas
This highly visual game is always a popular choice. You choose whether they win entry into a prize draw, an actual prize or a virtual prize instantly.
4. Elf Name Quiz
Encourage your audience to find their inner elf! They answer a series of questions about themselves to reveal their seasonal elf name. They can share and compare their new elf name with their friends and family, encouraging more traffic to the quiz.
5. Countdown to Christmas
Advent countdown calendars are a great way to encourage regular interaction with your customers and increase your website traffic in the run-up to Christmas. Have fun creating just the right content behind each window from prize draws or gift cards to instant-win gifts or discount vouchers. The possibilities are endless.
6. The Christmas Music Quiz
Why not test your audience’s Christmas song knowledge? After listening to a snippet of music, players guess the correct artist from a choice of 4 options. If they win, they’ll be entered into a prize draw. As we get closer to Christmas, you can even make the questions harder and the prizes more extravagant – a perfect PR opportunity!
7. Your Christmas Shopping Assistant – A Gift Guide
Who doesn’t need help with their Christmas shopping? Customers or potential customers answer a series of questions about the person they’re choosing a gift for and, in return, the Gift Guide recommends one of your products for their friend or loved one. Or maybe this is a gift guide to decide which special gift your audience should buy for themselves!
8. Christmas Puzzle
Participants must get the blocks back in order. Sounds simple, right? Unfortunately for the players, they are limited to a certain number of moves.
9. Where did the bauble go? Find it to win.
One for the eagle-eyed! After the hats have been shuffled, players need to choose which hat is hiding the bauble. If they find 3 baubles, in 3 consecutive rounds, they win a discount voucher, free product or a prize.
10. Best festive recipe
Get users to produce content for you by challenging them to create and share the perfect recipe including your product! Promotigo can send a sample (or full-size) product directly to homes with our fully automated sample solution. They can make their recipe, submit a photo and put it to the public vote.
With a wide range of Christmas games and quizzes already designed and built, brands can go from concept to roll-out within just 5 days. To learn more about how you can engage your community and improve the volume and quality of data you’re collecting, email us or call us on 020 3600 0715.
