Collecting your customers’ DAD (Directly Addressable Data) is key when it comes to facilitating the delivery of more targeted and bespoke user experiences. According to Walker, closer targeting has been proven to enhance customer satisfaction by 32% and to increase upselling and cross-selling by 42%.
Upcoming events, such as the Football World Cup tournament, are a great platform to engage customers and generate compliant, first-party data and differentiate your brand from the competition.
Promotigo has designed, developed and tested a selection of scalable interactive games that you can take to market in just 5 days, giving you plenty of time to build traffic and promote to your customers or potential customers before the first World Cup match kicks off on the 20th of November.
1. Penalty Shootout
Players of Penalty Shootout must get the ball past the goalkeeper and into the goal. If they score the crowd roars and if they miss the crowd groans! As the number of goals are pre-set by the algorithm, you will know how many prizes to give away in advance. You could offer a discount on a product, or entry to a series of prize draws if a certain number of goals are scored, encouraging players to participate and share the game with their friends, enhancing awareness of the brand.
2. Extra Time – What Happens Next?
Here, the player will be shown a sports video and then will be asked to choose, from four options, what happens next. Those who guess correctly can be entered into a prize draw, or you can show the result with a virtual award or trophy that participants can add to their social media profile, helping to boost your site traffic or social media followers.
3. Match Observation Game
With the Match Observation Game, players are shown a video of part of a football match. From just one viewing, participants are asked to answer questions about what they’ve seen.
With the option to share their score on their social media accounts, players can challenge their friends while also sharing the news about your brand’s interactive football-themed marketing game.
4. Football Personality Quiz
Answer questions about yourself to see which famous footballer matches your personality type! Fun and engaging, these personality quizzes can also give rich consumer data for ongoing marketing.
5. Guess the Player
With Guess the Player, participants must work out the identity of a famous footballer in a photo that has been blurred out. Results are revealed instantly so participants can keep testing their knowledge.
6. Goalpost Glory
Players can record their goal celebration dance and submit it to be voted on for a chance of winning a prize. With media uploaded by players and an expectation that their friends and family could vote for them, this game offers exciting opportunities to deliver further reach and heightened engagement on your website and social media accounts.
7. Armchair Football Sampling
If your product is something people would eat or drink whilst watching the football from the comfort of their armchair, then this experience if perfect for you. Promotigo can send a sample (or full size) product directly to football fans homes with our fully automated sampling solution. This experience works perfectly with Facebook advertising as a effective way of acquiring new audiences and driving product trial. Post sampling consumer research is also included for richer insights.
8. Football Trivia Quiz
With this fun football trivia quiz, participants will answer a series of multiple choice questions designed to test their sporting knowledge. Once they have answered the questions, their score will be revealed and they’ll be offered the opportunity to share their results and challenge their friends, encouraging a wider awareness of your marketing game and your brand.
9. World Cup Winner
Players choose a winning team from the 32 countries in the World Cup Final. It’s as simple as if they win, they are in with a chance of winning in a round-by-round prize draw. As the tournament progresses to the final stages, they can choose to make the prizes bigger and better! It’s a game that builds in excitement and is perfect for sharing through player’s social channels.
10. Competition Countdown Calendar
This competition countdown calendar counts down the days until the World Cup starts. Each day there’s a different reward ranging from football-themed prizes to exclusive football content. Run this as either a prize draw or an instant win to generate pre-tournament hype!
11. Spin to Win… and Score
In this fast-paced, instant-win game, your participants can spin a roulette wheel to see if they’ve won a prize.
12. Picture Board Game
From 12 numbered boxes on the screen, players have to select a number and a photo is revealed. If they identify the player they get a point. You can then reward them for their footballing knowledge with any football-themed prize.
How to launch an interactive football game in just 5 days
If you would like to see what a football-based interactive experience could do for your brand and audience engagement or to understand more about how Promotigo can offer end-to-end marketing gamification campaigns, call us on 0203 600 0715 or drop us an email at .
