Sampling with Capital Xtra

THE CHALLENGE

Coca-Cola wanted to drive more awareness of its new Energy drink, and sampling within their core demographic in a year when experiential was simply not a reliable option.

SIMPLIFIES

On air promotion on Capital Xtra. Created a custom microsite and on-air T’s & C’s. Integrated the fulfilment co. to take the product in bulk, pick and pack in custom boxes with inserts to be distributed.

SCALES

The 3,000 samples to consumers within 1 week

SECURES

Restricted age of entrants; added checkbox to ensure age compliance; secure entry API, data anonymised