Product Launch Instant Win

THE CHALLENGE

Launch new trainer with dual multi-national B2B and B2C campaigns, giving shoppers and retail sales staff a chance to win one of a range of prizes using unique codes awarded in store.

SIMPLIFIES

We created two microsites & configured Instant Win & Entry Question campaigns in multiple languages and generated the entry codes. We created the terms & conditions, sourced the prizes and delivered them to the lucky winners.

SCALES

9 countries with content in 5 languages plus 2 different mechanics. B2B and B2C campaigns running simultaneously

SECURES

Code entry & entry validation rules per household.